IN 1965, JOE GOLD, A MERCHANT MARINE, SHOWED THE WORLD HOW TO TURN SCRAP METAL INTO GOLD. WITH THE UTMOST PASSION AND AN EVEN BIGGER VISION, THE SON OF A JUNK DEALER TURNED A MODEST CONCRETE BUILDING IN VENICE BEACH, CALIFORNIA INTO THE MECCA FOR BODYBUILDER AND FITNESS ENTHUSIASTS. HE BUILT THE FIRST GYM EQUIPMENT ALL BY HIMSELF, LAYING THE FOUNDATIONS FOR A SUCCESS STORY LIKE NO OTHER.
Over the last 56 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness.