Gold’s Gym is committed to protecting the privacy of its visitors and has prepared the following statement to inform users how personally identifying information and non-personally identifying information is gathered from our Web site and used by GOLDSGYM.COM. GOLD’S GYM encourages its Web site users to be smart about choosing when, and to whom, to release information online.
Children (persons under the age of 18) are not eligible to use the Web site unsupervised and we ask that children do not submit any personal information to us. If you are under the age of 18, you may only use this Web site in conjunction with and under the supervision of your parents or guardians.
NON-PERSONALLY IDENTIFIABLE INFORMATION
Certain non-personally identifiable information about our visitors is collected by the standard operation of GOLDSGYM.COM’s internet servers and through the use of “cookie” technology (as described below), such as the type of internet browser you are using and the domain name of your internet service provider, where you go within the Web site, how much time you spend in any particular area and what you buy.
- Estimate our audience size. Each browser accessing GOLDSGYM.COM is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target messages, promotions and ads based on user interests and behavior.
- Assist us in tracking visits to and business at our store, and to process the items in your shopping basket. This information collected by cookies is sometimes called “clickstream” or “click trail” and may also describe which pages you have seen in each part of the store.
- Measure certain traffic patterns, which areas of the GOLDSGYM Web site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users’ habits are similar or different from one another so that we can make each new experience on GOLD’S GYM.COM a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our Web sites.
You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those GOLDSGYM.COM services that require registration in order to participate. These services include (but are not limited to): participating in any loyalty or incentive programs, signing up for free passes, etc.
Log data collected on web servers both within GOLDSGYM.COM’s control and under the confidential control of GOLDSGYM.COM’s third party ad service provider(s) supplies GOLD’S GYM with aggregate information about the number of visits to different pages on our Web site. This information is not personally identifiable information and is used by GOLD’S GYM to improve the content of our Web site.
PERSONALLY IDENTIFIABLE INFORMATION
Personally identifiable information will be used by GOLD’S GYM and its authorized agents only: (1) to process your requests (e.g., register you for a contest or sweepstakes or fulfill your merchandise order); (2) to communicate with you or personalize the Web site based on your stated interests and preferences or make related offers to you; (3) to administer the Web site or serve you when you have questions or problems; and/or (4) as may, in GOLD’S GYM’s sole judgment, be required by any applicable laws, rules or regulations or the Terms and Conditions applicable to this Web site.
Personally identifiable information will only be shared with third parties to further the purpose for which you provide such information (e.g., to process your subscription request, enrollment registration or merchandise order) or when we believe in good faith that the law requires it, or to protect the rights of GOLD’S GYM or its affiliates or subscribers.
If GOLD’S GYM intends to disclose personally identifiable information to third parties in circumstances not outlined above, you will be advised at the time that we request that you provide us such information, such as in the rules of a sweepstakes or contest or as part of the terms of a given promotion, and you will be provided with the opportunity to opt out of our online database so that participation in the registration, sweepstakes, contest or other activity is possible without disclosing personally identifiable information to such third parties. GOLD’S GYM does not currently sell any personally identifiable information to third parties.
GOLD’S GYM strives to offer its visitors a secure and safe environment for credit card purchases. Some of the shopping and fulfillment services offered on GOLDSGYM.COM may be operated by third party shopping partners.
They collect personally identifiable information necessary to accept, process and ship your ordered merchandise on behalf of GOLD’S GYM to provide you with information you may request and updates on the status of your order, and to assist your purchasing experience. Our shopping partners collect personally identifiable information from you by “active” means, whereby you actively give our shopping partners, as GOLDSGYM.COM’s agents, that information when ordering merchandise.
Personally identifiable information entered into any of the GOLDSGYM.COM shopping services is used only to complete your transaction and never revealed to others or used by our shopping partners for any purpose not authorized by GOLD’S GYM. Our shopping partners do not own the personally identifiable information they collect and provide such information only to GOLD’S GYM (or its designee) and to the delivery services (e.g., the U.S. Postal Service and UPS) they use to deliver merchandise that you order from the GOLDSGYM.COM shopping services. However, as authorized by GOLD’S GYM, our shopping partners will provide personally identifiable information in response to legitimate subpoenas or other appropriate law enforcement activities.
Credit card information provided to buy merchandise is used solely to determine that your card is valid, that sufficient credit is available to pay for the purchase and to apply the cost of your purchase to your card when the items are shipped. Credit card information you provide is transmitted across the Internet securely using encryption from your browser to our shopping partners’ secure order processing systems. Some versions of browsers and firewalls do not permit connection to secure servers. In such cases, you will not be able to connect to the server and therefore won’t be able to place an order through a secure connection. While no method is completely impenetrable, our shopping partners utilize state-of-the-art encryption technology used in e-commerce today. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Consequently, while our shopping partners are committed to protecting your personal information, they cannot entirely ensure or warrant the security of any information you transmit to them.
Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, GOLDSGYM.COM cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure that collected personally identifiable information is secure and not readily accessible to unapproved individuals or third parties. GOLDSGYM.COM has limited the number of people who have physical access to our database servers and has implemented electronic security systems and password protections which help further guard against unauthorized access.
Vice President, Digital Experience
4001 Maple Ave., Suite 200
Dallas, TX 75219
This policy, like the online medium itself, is subject to change and, as such, we encourage you to review this policy from time to time.
Effective Date: 06/02/2014