Gold's Gym Brand

the gold’s gym world
It all started with a big vision and even bigger passion. Joe Gold opened a small gym in Venice Beach in 1965. Gold's Gym is fast becoming the Mecca of the bodybuilding scene and home to legends like Arnold Schwarzenegger. The brand is developing into the best-known fitness brand in the world. In 2020, the RSG Group took over the fitness icon and has been offering franchising for the first time ever since.

 

 

FOOTPRINT AND COSTS

STANDARD GYM FOOTPRINT: 15K – 25K

Our gyms are built for our members to increase strength and performance. Our footprint model is meant to have the most amount of strength equipment per sq foot than any competitor in the area. We also know that strength and performance mean different things to different people. With that in mind each facility will host a Group Exercise room, Cardio area and optional small group training studio within our footprint. 

 

INITIAL INVESTMENT AND STARTUP COSTS*

Our concept is proven worldwide and changing lives in your community is a fulfilling reward that not every franchise can offer. Financially we’re looking for a minimum net worth of $1 million with Liquidity of $400,000. The estimated investment level for a 20k sq ft facility ranges from $1,,483,000 - $3,602,000 with an initial franchise fee of $40,000.

*These costs are found in our Franchise Disclosure Document - Item 7.
We support your growth the entire way.  Our comprehensive franchise support comes standard through all stages of development.

REAL ESTATE

Whether you use a local realtor or enlist one of our brokers, our sophisticated mapping process determines demographics in any given area and guides the site selection process.

DESIGN & CONSTRUCTION

Our team will collaborate with you every step of the way – supporting with adaptable branding, gym layout optimization and contractor recommendations.

OPENING SUPPORT

With the support of our operations team and comprehensive video-based training platform, you will receive the guidance you need to recruit and prepare your team to open the doors.

MARKETING & PR

We’re committed to driving traffic through your gym doors. A consistent mix of brand-level and local marketing tactics help us – and you – to do just that.

ONGOING SUPPORT

Our seasoned team of Field Business Consultants will provide the ongoing support and guidance you need – from operational visits to quarterly business reviews of your gym.

ANNUAL CONVENTION

An unparalleled opportunity to glean transparent best practices from the Gold’s Gym system and to connect with franchisees from across the globe.

You know business. We defined the fitness industry. We are committed to growing our brand the right way with the right partners, are you in?
BECOME AN OWNER

JOIN OUR LEGACY

Complete the form below to get started or contact our team at 214.296.5026 for more info.


Franchise Sales - Lead Form to Salesforce