2.0M+
Members
500+
Locations Worldwide
30
Countries
1.9M+
Avg. Gross Revenue Per Gym
Muscle Joe

Recent Awards

  • Best Gym 2023
  • Top Fitness Center
  • Excellence Award
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OUR PHILOSOPHY

LEGENDARY HISTORY

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It all started with a big vision and even bigger passion. Joe Gold opened a small gym in Venice Beach in 1965. Since then, Gold’s Gym has become the worldwide mecca of bodybuilding and strength training. Now part of the RSG Group, we continue to grow our fitness brand globally and offer franchising opportunities for those ready to build with us.

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NO JUDGMENTS, ALL GOALS

Empowering our members, franchisees, and staff to thrive

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THE GOLD STANDARD

Taking accountability for results and actions.

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EQUIPPED FOR EXCELLENCE

Embracing innovation and growth.

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GLOBAL POWER, LOCAL IMPACT

Creating an enjoyable and engaging environment.

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YOUR LEGACY STARTS HERE

STRONG ECONOMICS, STRONGER RETURNS

AVAILABLE MARKETS

BUILD YOUR MECCA

We're growing fast and looking for franchisees to take us into new territories. We open around 20 new Gold's Gyms per year and we want you to break ground with us.

What People Have To Say

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Having a dedicated franchise business consultant has been a big plus. They’re responsive to our every need and our franchising rep supports us every step of the way.

Don Murphy, Middletown and Newburgh – New York, 32 Years in the Brand

John Ward, Eastern Florida Franchisee

The choice to become a Gold’s Gym was an easy one. Their excellence in business modeling and unmatched support team delivering a predictable, highly successful outcome was a big part of my decision to go with the brand.

John Ward, Eastern Florida Coast, 15 Years in the Brand

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We considered different brands, but none spoke to us as Gold’s Gym did. After 20 years we still stand proudly with the brand, proof of their ongoing support and commitment to their franchisees.

Vince & Martina Solbes, Northern California, 7 gyms

WHY GOLD’S GYM

Strength meets Success

As the most iconic fitness brand in the world, we offer our members and partners many benefits. Owning a Gold’s Gym franchise means joining a community that’s shaping the fitness industry and inspiring people in America and worldwide.

  • Part of a worldwide franchise system
  • Real estate site selection
  • Gym design and equipment selection
  • Preferred vendor program with global purchasing power
  • Media planning tools
  • Ongoing franchise field support and more
  • Digital and In-Person Training
  • Online marketing asset library

STEPS TO OWNERSHIP

YOUR JOURNEY STARTS NOW

We have a proven process to get you from initial inquiry to opening your Gold’s Gym doors. Our steps to ownership give you the assistance, training, and support you need to be set up for success as a gym franchise owner. Get the confetti ready, it’s going to be one big grand opening.

01 Initial Inquiry
01

Initial Inquiry

Contact us to express your interest in owning a Gold's Gym franchise.

02 Application and Review
02

Application Process

Complete our franchise application and financial qualification process.

03 Discovery and Agreement
03

Discovery Day

Visit our headquarters to meet the team and learn about our operations.

04 Training and Site Selection
04

Site Selection

Work with our team to identify and secure the perfect location for your gym.

05 Grand Opening
05

Grand Opening

Launch your Gold's Gym and start building your fitness community.

INITIAL INVESTMENT AND STARTUP COSTS

Our concept is proven worldwide, and the opportunity to change lives in your community is truly life-changing – something not every franchise can offer.

$3.5M
AUV – Top Quartile Average
$1.9M
AUV – Franchise Average
$1.7M-$4.53M
Initial Investment
$40K
Franchise Fee

Visualize Your Investment

From design to layout, get a glimpse of the proven model that sets every Gold’s Gym franchise up for success. Our 15k–25k sq ft footprint fits more strength equipment per sq foot than any competitor in the area. Each facility includes a Group Exercise Room, Cardio Area, and an optional Small Group Training Studio.

Got questions?

How do I open a Gold’s Gym?

We are ready to guide and support you in your goal to own a Gold’s Gym. Click here to start the process. If you want to see the overall process from start to finish, click here 

What is the estimated total cost to open a Gold’s Gym?

Per our Franchise Disclosure Document (FDD), the initial investment ranges between
$1,793,500 to $4,537,000. Contact us today for further information.

Does Gold’s Gym offer financing?

We assist with financing options through a network of reliable lenders. Franchisees are responsible for obtaining their own financing and the decision on who to lend to is made by the lender.  By being a Gold’s Gym franchisee, there is no guarantee or promise that you will obtain financing.

What areas are available for Gold’s Gym Franchise locations?

Available markets can be found here

What are the size requirements for a Gold’s Gym?

Our domestic locations range from 20,000 to 35,000 square feet with the ideal location at 25,000 sq ft.

Does Gold’s Gym assist with design and build out of my Gold's Gym franchise Location?

Yes.  After approval, we will ask for a CAD drawing of your gym so that we can design a floor plan and equipment layout specific to your location. Additionally, a design brand guide will be provided for interior branding consistently purposes as well as construction resources if needed.

What are the monthly royalty fees in the U.S.?

5% on monthly gross sales. 

How much should I spend on marketing?

Gold’s Gym franchisees should contribute 3% of total revenue monthly for local media.
Additionally, franchisees contribute to a Brand Marketing fund for national advertising and
brand marketing initiatives.

How much money do Gold’s Gym franchise owners make?

Reference our earnings claim in Item 19 in the Franchise Disclosure Document (FDD) for more information or contact us today.

What assistance is offered for recruiting and staffing?

We offer tools and resources to help you source elite staff members and operators. 

What training and support are provided to Gold’s Gym Franchisees?

From site selection support, build-out and on-going operations, our team guides you every step of the way.

LET’S TALK

JOIN OUR LEGACY

It’s time to own the most iconic fitness brand in the world. Fill out the contact form or contact our franchise team at 214.296.5026.

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