OUR BRAND
FROM VENICE BEACH TO A GLOBAL PLAYER
What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector.
FOOTPRINT & COSTS BECOME A GYM OWNER
GYM FRANCHISE OPPORTUNITY
FOOTPRINT AND COSTS
STANDARD GYM FOOTPRINT: 20,000 – 40,000 SQ FT
We understand that every community has its own unique makeup and needs. Our footprint options allow Gold’s Gym owners to pursue traditional and unique opportunities in suburban, urban and hyper-urban markets alike. Each footprint model is designed to serve as a full-service and amenity Gold’s Gym. Footprints can be built from the ground up or retrofit into existing facilities.
INITIAL INVESTMENT AND STARTUP COSTS*
Our concept is proven all over the world, and changing lives in your community is a fulfilling reward that not every franchise can offer. Financially, we’re looking for a minimum net worth of $1 million with liquidity of $400,000. The estimated investment level for a 35,000 SQ FT gym ranges from $2,218,250 to $5,000,500 with an initial franchise fee of $40,000.
*These costs are found in our Franchise Disclosure Document - Item 7.
We support your growth the entire way. Our comprehensive franchise support comes standard through all stages of development.
REAL ESTATE
Whether you use a local realtor or enlist one of our brokers, our sophisticated mapping process determines demographics in any given area and guides the site selection process.
DESIGN & CONSTRUCTION
Our team will collaborate with you every step of the way – supporting with adaptable branding, gym layout optimization and contractor recommendations.
OPENING SUPPORT
With the support of our operations team and comprehensive video-based training platform, you will receive the guidance you need to recruit and prepare your team to open the doors.
MARKETING & PR
We’re committed to driving traffic through your gym doors. A consistent mix of brand-level and local marketing tactics help us – and you – to do just that.
ONGOING SUPPORT
Our seasoned team of Field Business Consultants will provide the ongoing support and guidance you need – from operational visits to quarterly business reviews of your gym.
ANNUAL CONVENTION
An unparalleled opportunity to glean transparent best practices from the Gold’s Gym system and to connect with franchisees from across the globe.
You know business. We defined the fitness industry. We are committed to growing our brand the right way with the right partners, are you in?