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PUMA x Gold’s Gym: Iconically Strong

Global sports and fitness brands join forces to introduce limited-edition performance wear line

by goldsgym

BOSTON (May 27, 2020) – Global sports brand PUMA and Gold’s Gym, the world’s trusted fitness authority, have partnered to create a performance wear collection designed for working out anywhere with street-ready style and features.

Featured in the collection is the LQD CELL Hydra Gold’s Gym Shoe, which boasts a full-length LQD CELL stable-cushioned midsole. A premium rubber outsole supports any explosive movement, while aggressive lateral wrap-ups give extra stability.

Apparel-tech features power up the Gold’s Gym Unisex Tank, including a flock print with the iconic Gold’s Gym logo and removable patch at the front hem, along with dryCELL technology to keep the wearer dry and comfortable. The best gym hoodies never go out of style, and the Gold’s Gym Hoodie is no exception, with a relaxed silhouette, roomy sleeves, raw-edge detail and a vintage-inspired Gold’s Gym design.

The Gold’s Gym Bodysuit features an inner bra, elastic taping detail and bold center PUMA x Gold’s Gym logo graphic. Other pieces in the collection include cropped tops, tank tops and woven jackets and pants along with a gym bag and backpack.

The PUMA x Gold’s Gym Collection is now available at, and participating Gold’s Gym Pro Shops starting today, May 27.


Media Contacts:

Alberto Turincio Smith, Global PR –

Ashley Lennington, SPM Communications for Gold’s Gym –
Katie McKenzie, SPM Communications for Gold’s Gym –
Telephone: 817-329-3257

About PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.

Gold’s Gym has been the world’s trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with nearly 700 locations in 29 countries. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold’s Gym delivers the most dynamic fitness experience in the industry. The Gold’s Gym experience recently expanded to include BOOTCAMP group training as well as GOLD’S STUDIO® – which gives members access to boutique-style classes like GOLD’S FIT®, GOLD’S BURN™ and GOLD’S CYCLE™, all under the same roof – along with GOLD’S AMP™, the first digital personal training app from a brick-and-mortar gym. More than a gym, Gold’s Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness. For more information, visit or follow Gold’s Gym on FacebookInstagram and Twitter.




What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector.

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