Gold’s Gym Teams Up With After-School All-Stars For The Gold Star Campaign

by goldsgym

Anniversary Celebration in October to include Fundraising Efforts benefitting

After-School All-Stars, National After-school Program Founded by Arnold Schwarzenegger

MONDAY, OCTOBER 5, 2015 (Dallas, Texas) – Gold’s Gym, the world’s leading authority in health and fitness, has partnered with After-School All-Stars (ASAS), a national nonprofit that provides comprehensive after-school programs to keep children safe and help them succeed in school and life. As part of the Gold’s Gym 50th Anniversary celebrations, the organizations have launched the “Gold Star Campaign” to fundraise for the nonprofit founded by Arnold Schwarzenegger in 1992.


  1. DONATE ONLINE AT  Help ASAS teach kids importance of physical fitness and staying fit.
  2. JOIN A “GOLD STAR GGX CLASS”:  Participate in Special Open House classes in key markets.
  3. PURCHASE A PIN-UP:  Head to your Gold’s Gym front desk to make a donation and put your name on a Gold Star pin-up in October.
  4. SET UP YOUR FUNDRAISER: Create or join a team with Gold’s Gym friends to fundraise for ASAS at

Schwarzenegger, who was inducted into the esteemed Gold’s Gym Hall of Fame at the August 2015 Gold’s Gym Convention, spoke passionately about his long-standing relationship with both organizations as he kicked off the campaign:

“When I first came to America, Gold’s Gym became my home; it was a family to me. Similarly, afterschool programs provide a home, a family to our nation’s youth who would otherwise be alone afterschool during the danger hours of 3-6pm, the peak hours for juvenile crime and experimentation with drugs, alcohol, cigarettes and sex.  So I’m calling on my Gold’s Gym family to support our nation’s kids. After-school programs, like those provided by After-School All-Stars, are a wise investment for communities, but we are currently meeting only about one-third of the demand. We need philanthropists and businesses to step up, like Gold’s Gym has done. I’m looking forward to seeing fantastic results.”

Gold’s Gym President Aaron Watkins echoed Schwarzenegger’s call to action. “We’ve rallied our Gold’s Gym community, encouraging members, associates and fans at both the corporate and franchisee level to get involved with the Gold Star Campaign. We pride ourselves for having a rich history of giving back to the communities we are in, which is why this partnership is the perfect way for us to continue to celebrate 50 years of being a leader in the fitness community.”

ASAS President and CEO Ben Paul said, “Partners like Gold’s Gym make our programs possible, and this partnership is particularly special to us because of our mutual passion for health and fitness as well as the rich history both our organizations share with Arnold Schwarzenegger. Funds from the campaign will power high quality after-school programs to kids from New York to Hawaii. Through our programs, kids stay fit and healthy, graduate high school and go on to college, find careers they love and give back to their communities.”

About Gold’s Gym

Since 1965 Gold’s Gym has built a Legacy of Strength − a legacy that goes back to the very first Gold’s Gym in Venice, California.  Fifty years later, Gold’s Gym is the most recognized gym chain in the world with more than 700 locations in 38 states and 23 countries.  Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga.  With nearly 3 million members worldwide, Gold’s Gym helps all kinds of people achieve their potential through fitness.

For more information please visit, or To learn more about how Gold’s Gym is celebrating its 50th Anniversary, visit

About After School All Stars

Founded in 1992, After-School All-Stars (ASAS) is a leading national provider of year-round, school-based, comprehensive afterschool programs. The organization’s mission is to keep children safe and help them succeed in school and in life. Every school day, students in low-income communities have access to free programs that offer academic support, enrichment opportunities, and health and fitness activities. Nearly 75,000 children from 16 U.S. regions benefit: ASAS serves Atlanta, Chicago, Hawaii, Las Vegas, Los Angeles, Newark, New York, North Texas, Ohio, Orlando, Philadelphia, San Antonio, South Florida and Washington, D.C, and starting in fall 2015, Cleveland and Tampa. For more information, visit

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What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector.

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