Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Amabassador Program
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide
May 09, 2023 Venice, CA: Legendary Gold’s Gym has joined forces with Opendorse, the leader in NIL brand partnerships, to launch an exclusive ambassador experience. Throughout May, collegiate athletes of all sports are encouraged to apply for the chance to become a Gold’s Gym Brand Ambassador – a program that will see opportunities for content, philanthropy initiatives, community engagement, media and more. Additionally, the selected athletes will be invited to the “Mecca Experience” in July at the original Gold’s Gym in Venice Beach, California where they will learn about the brand in greater depth, participate in workshops, create content, train with legends and meet celebrities and regulars that form the most iconic gym community in the world.
Athletes are encouraged to apply here: www.goldsgym.com/nil
While the program makes Gold’s Gym the first international gym brand to engage in NIL deals at the collegiate level, they have been setting trends in fitness since 1965, with an iconic heritage that few brands today can parallel. Uniting legends such as Arnold Schwarzenegger and Lou Ferrigno to the modern day stars like Simeon Panda, Gold’s Gym has spanned decades of history to become one of the world’s largest fitness chains, without losing touch of the Venice roots at the heart of the brand.
For more information, follow Gold’s Gym via Instagram or visit https://www.goldsgym.com.
ABOUT GOLD’S GYM
What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, visit https://www.goldsgym.com/ or follow Gold’s Gym on Facebook, Instagram and Twitter.
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from the world’s top brands, collectives, colleges, and partners including Team USA, NFLPA, PGA TOUR, and more.
For press inquiries contact:
Matt Radmanovich – RSG Group