Leading the Next Era: Brad Reynolds Named Sole CEO of Gold’s Gym®

Great brands evolve with intention. Gold’s Gym® has appointed Brad Reynolds as sole CEO, marking a bold new chapter for one of the most iconic names in fitness and reinforcing our commitment to accelerating growth, strengthening our franchise network, and continuing to set the standard for the industry.

Reynolds joined Gold’s Gym® as co-CEO in September 2025, and his move into the sole CEO role unifies the brand’s leadership under a clear mandate: accelerated growth, stronger franchisee performance, and category leadership in the years ahead. As part of the realignment, Danny Waggoner steps into the role of Chief Operating Officer, where he’ll oversee the development of new gyms as well as the operational management of our existing portfolio.

With deep expertise in franchise strategy and operational transformation, Brad will lead Gold’s Gym® into its next era, investing in our franchise network, elevating the member experience, and honoring the legacy that has defined our brand for more than 60 years. That legacy traces back to founder Joe Gold, whose belief in pushing limits and making fitness a lifestyle still drives everything we do today.

“Gold’s Gym® has always been built on the belief that serious results are within reach for everyone,” said CEO Brad Reynolds. “This brand has earned its place in fitness history. Now, we earn what comes next.”

From our biggest and boldest new locations to a renewed investment in the communities we serve, the next era of Gold’s Gym® is just getting started.

Read the full announcement here.