Gold’s Gym has joined forces with actor and former IFBB Mr. America and Mr. Universe, Lou Ferrigno, to reflect on the brand’s legacy and to start a conversation about what the perfect gym of the future should look like.
In a video call-to-action posted across Gold’s Gym’s and Lou Ferrigno’s Facebook and Instagram channels (@goldsgym and @theoriginallouferrigno), Ferrigno reflects on his time spent at Gold’s Gym in the early days at Venice Beach and asks the public to share their ideas on how to create perfect gym of the future. An estimated 3.8 million people follow these channels, and all are encouraged to leave comments on the post with their feedback.
You can view and comment on the video here as well as the other channels listed above.
Gold’s Gym was founded in 1965 and recently acquired by global fitness leader RSG Group.
“In addition to being one of the most legendary members of Gold’s Gym, Lou Ferrigno is also a personal hero from my youth,” said Rainer Schaller, RSG Group’s Founder and CEO. “He is the perfect person to team up with us to ask our global community for feedback as we plan ahead for the perfect gym of the future.”
Gold’s Gym will be reviewing all feedback received in response to the video, taking these customer insights into account as the brand continues developing new gyms around the world.