Gold’s Gym Names Adam Zeitsiff Chief Information Officer And Craig Sherwood Senior Vice President Franchising To Continue Growth And Innovation Of The Brand
DALLAS (February 25, 2016) – Gold’s Gym (www.goldsgym.com), the world’s leading authority on health and fitness, announced today that it has hired Adam Zeitsiff as chief information officer and Craig Sherwood as senior vice president of franchising.
“In 2016, we are focused on finding new ways to enhance and redefine the member experience,” said Brandon Bean, CEO of Gold’s Gym. “The addition of Zeitsiff and Sherwood will help us accelerate innovative concepts and grow the Gold’s Gym brand.”
Adam Zeitsiff will oversee and design IT infrastructure, ensuring it is optimally designed and supported to advance the organization and support corporate initiatives. Zeitsiff previously served as president of Jonas Fitness and business unit manager of Jonas Software and has a vast background in operating IT, technology and software-driven environments for performance excellence. Prior to Jonas Fitness, Zietsiff served as president and CEO of EZFACILITY, a leading provider of SaaS-based scheduling, management and membership software solutions.
Craig Sherwood will manage franchise operations, development and administration activities. Sherwood, an attorney and former Army officer, has extensive operational and development experience. He was previously the senior director of franchise development at Sonic Corp. and has held leadership positions at Corner Bakery Café, Fazoli’s Restaurants and Yum! Brands.