Gold’s Gym Designs Exclusive Workout, Offers FITNESS Readers Free Time with a Personal Trainer in Support of “You Can Do It!” Program
Dallas, TX (December 16, 2010) – Gold’s Gym and FITNESS Magazine are teaming up to get FITNESS readers in the best shape of their lives. Through a unique partnership in support of FITNESS Magazine’s “You Can Do It!” program, readers will be able to receive an exclusive workout designed by a Gold’s Gym celebrity trainer, a 7-day VIP membership to Gold’s Gym and a personal fitness consultation from a personal trainer at the participating Gold’s Gym of their choice.
When FITNESS Magazine’s 7.3 million-plus readers pick up their January issue, they will be directed to sign up for the program at fitnessmagazine.com/slimdown from now until January 31, where they can download an exclusive workout from Gold’s Gym Fitness Institute expert Adam Friedman. Friedman has worked with some of the top athletes and celebrities in Hollywood, and has created a unique workout that readers can perform at the gym or at home. The workout is designed to target all areas of the body and can help serve as a road map for people looking to spice up their workout routines.
“We’re thrilled to be able to align with FITNESS for a partnership of this kind,” said Lisa Zoellner, chief marketing officer of Gold’s Gym. “Our goal was simple: To help FITNESS readers start the New Year out right and give them the support and accountability they need to succeed in the ‘You Can Do It!: Lose 10 Pounds Fast Program.’ By working with FITNESS to provide a cutting edge workout and a physical home where their readers can stay fit and get advice, we’re hoping to help even more people reach their fitness goals this year.”
Once readers register for the You Can Do It workout and diet plan on fitnessmagazine.com, they will also be able to download a free 7-day membership to the Gold’s Gym of their choice. As an added bonus, they can bring the workout in to any participating Gold’s Gym to have a certified personal trainer demonstrate the moves of the workout.
“Over 1.2 million women have used our multi-platform You Can Do It! program to reach their better-body goals and partnering with Gold’s Gym is the perfect opportunity to bring our program to life,” said Betty Wong, editor-in-chief of FITNESS. “Not only do you get a custom workout, but you get a real life trainer who will take you through the routine – how great is that?”
About Gold’s Gym
Established in Venice, Calif. in 1965, Gold’s Gym is the largest full service gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold’s Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com or www.facebook.com/goldsgym.
About FITNESS magazine
Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. The magazine and its partner website, fitnessmagazine.com are devoted delivering strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, our workouts, health and beauty advice, diet plans and success stories motivate readers to get strong in mind, body, and spirit. The magazine empowers women to embrace fitness as a lifestyle—not an age or dress size-and to change the conversation from “skinny” to “healthy.” FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers. For more information, please visit www.fitnessmagazine.com.