Meet Dr. Kevin Craft, Chiropractic Physician and Owner of 4 Executive 24/7 Clubs including Gold’s Gym in Charlotte.
What can you tell the people of the North Charlotte area about Gold’s Gym?
Since we opened our first location in 1965, Gold’s Gym has become an internationally recognized fitness brand. It’s our mission to help you realize and attain your health and wellness goals, and we accomplish that with experienced instructors, diverse amenities and a variety of classes. From cutting-edge equipment to personal training and group exercise, we have something for every age and fitness level. Whether you are a dedicated athlete or a fitness novice, we guarantee the ultimate fitness experience at Gold’s Gym. Count on it.
What’s the biggest misconception about Gold’s Gym Charlotte?
Early on, Gold’s Gym had the reputation of being a magnet for bodybuilders and “muscle men” who were sculpting their physiques. Today, thanks to our variety of classes and amenities, our membership is growing and becoming more diverse. Women now constitute a large part of our membership base, and we aim to help promote fitness within North Charlotte’s community.
If this “bodybuilder” perception still exists, how do you attract so many women?
Convincing women to join us has not been easy! Even though we have built an excellent reputation throughout our 50-year history, the old “muscle man” perception has been our greatest obstacle. I am using every opportunity to change that.
For example, a local women’s-only gym was recently set to close, so I stopped by one day to introduce Gold’s Gym and hand out some free membership coupons. While there, I had the opportunity to meet with several women. I was startled to hear some of their comments about Gold’s Gym with remarks such as, “I thought Gold’s was a men’s gym” or “I need to get in shape before going there.” They continued, “I don’t want to wear a thong” and “I don’t want to be hit on.”
After hearing that, I realized I still had work to do to correct that old perception. Upon answering their comments and addressing their concerns, I persuaded a core group to visit our gym.
What did these women think once they visited the club?
I know that the nearly 25 women I had invited were skeptical when they first visited our Gold’s Gym. However, I watched their expressions change during the tour. I could hear them talking excitedly among themselves with comments such as, “this is nothing like I expected,” and “we fit in here.” One woman remarked, “I can’t believe I was afraid of this.” I could sense their excitement as they learned of the number and variety of group classes we offered, in addition to the opportunities for personal training. Whatever their worries about Gold’s Gym, they were erased. Before long, the entire membership base of the now-closed women’s-only club had joined.
From this experience, I learned about the power of positive experiences and word-of-mouth. Most of our female members proudly endorse Gold’s Gym as they tell their friends and the word spreads. It’s the best type of advertising there is.
What is an Executive Club and how does it differ from other gyms in Charlotte?
Our Gold’s Gym members enjoy executive level amenities and added services such as free executive hand towel service; private key card access – 24/7 and 365 days a year; revolutionary strength training equipment; personal flat screen televisions; iPod docking system on cardio training equipment and immaculate and secure locker rooms.
While the fitness industry has become very competitive, Gold’s Gym offers these added amenities and services to set up apart from other facilities and “discount” gyms.
Why should I pay a little more than a discount gym to become a member of Gold’s Gym in North Charlotte?
Membership at Gold’s Gym is like an investment in your own health. To illustrate my point, I’ll compare gym membership to health care. If you were diagnosed with a cardiac disorder that required heart surgery, would you shop around for the cheapest cardiac surgeon? No! Your health is critical, and so is your physical fitness. Why shop around for the cheapest fitness? You will find the ultimate fitness experience right here at Gold’s Gym.
Think of it this way. When you bargain with your fitness dollars, you bargain away amenities and services. A reduced fitness budget will get you an overcrowded gym and entry-level equipment. There will be fewer essential services such as childcare, group exercise classes or functional group training. When you work out in Gold’s Gym in North Charlotte, you’ll find all of these – and a positive, supportive atmosphere that encourages you to become leaner, harder, faster and stronger. We call it our “X-Factor.”
Explain then the difference in the environment at Gold’s Gym?
The environment at Gold’s Gym is upbeat and motivational. That’s the difference. Our atmosphere is encouraging and inspirational. That “X-Factor” clearly makes our fitness center different. We’ll challenge each new member and drive them to success!
What amenities does your gym in North Charlotte offer?
Gold’s Gym in North Charlotte offers numerous amenities such as:
• Group Exercise Classes like Spinning and Cycling
Led by a group of enthusiastic and supportive instructors, you’ll find a large variety of classes full of people dedicated to achieving their fitness goals.
What other perks can I find at Gold’s Gym over other gyms in Charlotte?
Gold’s Gym in North Charlotte offers many perks not available in other area gyms. For example, members can show their Gold gym’s key tag to earn exclusive discounts at their favorite shops and restaurants. Currently over 600 local businesses participate with us. By saving those dollars from discounts for everyday activities (such as a haircut or dinner out), members can easily offset the cost of their Gold’s gym membership.
Quite simply, our members notice they are earning more in savings than they are spending on their Gold’s Gym membership. How about that — earning money to work out!
What are you doing to compete with the emerging new exercise facilities and fitness centers out there?
New exercise facilities are trending toward group functional training, and Gold’s Gym wanted to take the lead. We created MaxXxfit, a streamlined group exercise program offering the latest and greatest training techniques. With our unique MaxXxfit program, Gold’s Gym members benefit from multiple training regimens for a fraction of the cost. MaxXxfit members participate in classes such as MaxXxfit Box, MaxXxfit Row, MaxXxfit Lift, Ladies only MaxXxfit Pink, MaxXxfit Kids and many more.
What can potential members expect when coming to tour your North Charlotte gym?
Potential members can expect a facility like no other. They will be amazed at the environment within Gold’s Gym in North Charlotte, which should be the first thing they consider when choosing a gym. Potential members will find an environment of determination, encouragement and support – and a place to help them achieve their fitness goals.
What would you say to convince a potential new member to choose Gold’s Gym in North Charlotte over any other gym in the area?
I would say that Gold’s Gym is a family. Our staff and members would say that when you don a Gold’s Gym t-shirt, you become part of a 50-year tradition of commitment and excellence that spans more than 30 countries and 40 states. It’s something special.
People crave strength in today’s world, whether it is the strength to be a better parent, to meet a weight loss goal or to become a better athlete. At Gold’s Gym in North Charlotte, we’ll help you discover the inner strength that will help you succeed. It’s there. And it’s been our job for over 50 years to help you find it. You have my word.
8709 Arbor Creek Dr Ste E1
Charlotte, NC 28269