GOLDS GYM MIDDLETOWN PROMOTES FITNESS AND COMMUNITY

The staff members of Golds Gym Middletown NY have discovered a new way to do business that’s proving to be a triple winner for communities around the country. They’re members of the Fitness Fundraisers network, which puts a health club membership within reach of just about everybody, raises money for community organizations and brings new members to health clubs.

“It’s a win-win-win,” said Bob Roche, owner of Golds Gym Middletown. “We’re so pleased to spread the fitness message and help our local organizations raise money at the same time.”

Here’s how Fitness Fundraisers works: Local fund-raising organizations first register online with Fitness Fundraisers, whose staff members match them with gyms and health clubs in their areas. Fitness Fundraisers provides all the tools and resources the groups need, including customized marketing materials, order forms and health club passes. Instead of holding bake sales and chocolate bar drives, group members sell three-month passes to health clubs for only $20.  Passes are sold to new members only over the age of 18, and only one pass is allowed per person.  The group keeps $10 for each pass sold. The average fund-raising group sells 100 to 150 passes, but some have sold as many as 500 in a single fund-raising drive. Fund-raisers with groups from parent-teacher organizations to school bands to church groups and charities say the passes are easy to sell because of the high awareness of the value of exercise and family fun. And there’s no minimum order of passes and no limit to the amount of money a group can raise.

"The Fitness Fundraiser was a great success and the passes practically sold themselves. People were happy to purchase a healthy service which they could really benefit from, as well as support a local program. We easily doubled our expectations for this fund-raiser.  The team at Fitness Fundraisers was a pleasure to work with and made accommodations when we needed them to.  I would definitely recommend this fundraiser for organizations trying to raise funds quickly and easily!"

Cindy DeRoche

CW HOG

Administrative Assistant 2

For the athletic clubs, the benefit shows up in increased new memberships after the three-month opportunity to earn the pass holders’ business. Many clubs find that close to 50 percent of the people who buy the three-month passes convert to permanent memberships. One high school band in the Middletown, NY area sold 500 membership passes in three weeks to a three-location health club. Almost all the pass holders came into the clubs, and more than 200 committed to long-term memberships. The result for the clubs was more than $20,000 a month in increased revenue. And the new members were on their way to healthier lifestyles.

There’s no limit to the number of groups who can partner with a local health club. Some clubs have matched up with several hundred fund-raising groups. The fund-raising partners for Golds Gym Middletown NY include many local schools and organizations which are raising money for a variety of purposes

 “This is a whole new way of doing business for us,” said Bob Roche. “It stands to benefit so many people in Middletown and surrounding areas in Orange County and improve the fitness of our community, too.”