Company Teams with American Diabetes Association in Worldwide Attempt to Burn 180 Million Calories and 50,000 Pounds of Fat

In honor of National Diabetes Month and the launch of the American Diabetes Association’s (ADA) new "Stop Diabetes” campaign, Gold’s Gym Liverpool is hosting a first-of-its-kind calorie "Burn-a-thon" to promote diabetes awareness. On Saturday, November 7th, Gold's Gym locations around the world will open their doors to the public, inviting people to take place in the record-setting event.  Gold's Gym and the ADA have set a world-record goal of burning 180 million calories in 24 hours, to demonstrate the need to "do a 180” on the growing diabetes epidemic.

The idea is simple: invite Central New york residents to Gold’s Gym Liverpool that day to "donate” their calories to the cause. Whether it’s 5 minutes on the treadmill, 20 minutes on the elliptical machine, an hour long group exercise class or 30 minutes of lifting weights, all calories burned by exercising will count as a donation to the cause. Gold’s Gym has even created a special calorie guide that shows how many calories are burned with each activity performed at the gym.

From now until November 7th, consumers can visit Gold’s Gym Liverpool for a free workout and make a donation to the ADA by purchasing special "Burn-a-thon” pin-up jerseys. In addition, a special Web site has been created (www.diabetes.org/tour-goldsburnathon) where people can make donations directly to the ADA online. The site also features the Gold’s Gym calorie burning charts.

On the day of the Burn-a-thon, consumers can simply walk in to Gold’s Gym and perform the exercise of their choice. Fitness professionals will be on hand to demonstrate all of the equipment and activities in the gym and consumers can utilize the calorie burning charts so they can decide how many calories they would like to "pledge.” Take Shape For Life Health Coaches will be on hand to explain the Medifast for Diabetes Program.

In addition to the Burn-a-thon, Gold’s Gym supports the ADA by sponsoring the organization’s signature cycling event, The Tour de Cure®.  Gold’s Gym has also worked with the organization to develop a variety of initiatives and resources that support the fight against diabetes, including a special guide on how to start an exercise routine, a web site (www.goldsgym.com/ada) that features tips on fighting diabetes with fitness and a special discounted gym membership for anyone affected by the disease.