Mind Over Intensity™… on wheels! The mind is the body’s best friend — mental determination is the factor that can bring physical endurance to new heights. MOi is a mindset! MOi Cycle integrates exercise science, hi-tech monitoring and the Music that inspires your mind to overcome, engage, and embrace the intensity of the ride. Our DJ is also a cyclist so he knows just what kind of music and rhythm each of the MOi Cycle ride segments need. The entire ride relies on the custom mixed music with perfectly timed intervals and rhythmical cues that alert and prepare you for the next stage of your ride. Each ride has a custom Music Mix specifically assembled to spur you on, help you relax into the effort, make you soar!